Marketing Strategy

A clear and achievable marketing strategy is essential for any organisation looking to make a meaningful impact and reach its goals. I specialise in creating tailored marketing strategies that not only align with your mission, engage your target audience, and drive sustainable growth, but also fit seamlessly with how you and your team will implement them.

How I can support you

I offer comprehensive marketing strategy services designed to reflect your unique goals and challenges. My approach involves a deep understanding of your organisation, detailed planning, and ongoing support to ensure your marketing efforts are effective and impactful. Here’s what’s typically included in my marketing strategy services:

  • Market Research and Analysis: Understanding your market, competitors, and audience to identify opportunities and challenges.

  • Strategy Development: Crafting a tailored marketing strategy that includes positioning, messaging, and tactical plans.

  • Marketing Channels & Tools: Identifying the best channels and tools for your organisation, whether it's social media, email marketing, content marketing, or paid advertising.

  • Implementation Support: Providing resources and ongoing support to help you execute your marketing plan effectively.

  • Measurement and Analytics: Setting up metrics and analytics to track the success of your marketing efforts and make data-driven decisions.

How We’ll Work Together

  • Digital Marketing Audit

    Before our onboarding call, I will perform an audit of your digital presence. This will help me understand what you do, who you are doing it for, and how you are currently reaching them. This will provide us with a strong starting point as we move into the call and start developing the strategy.

  • Onboarding Call

    In this call, we’ll discuss your organisation’s goals, challenges, and target audience. We’ll review existing marketing efforts to understand what’s working and what can be improved. We’ll also explore who your market is, what they need, any feedback you’ve received, who your competitors are, and your strengths both online and offline. This will ensure the strategy leverages your unique superpowers.

  • Strategy Development

    Based on the insights from our research, I will develop a comprehensive marketing strategy. This will include defining your positioning, key messages, and the best marketing channels and tools for reaching your audience.

  • Review and Refinement

    We’ll review the proposed strategy together, gathering your feedback and making any necessary adjustments to ensure it aligns perfectly with your vision and goals.

  • Delivery of Strategy and Beyond

    Once the strategy is finalised, I will provide detailed plans and resources to help you feel confident in executing the plan. I will also be available for ongoing support to assist you as you implement the strategy.

  • Bronwyn was fantastic to work with! She asked lots of questions and took the time to really understand our organisation. Our Business Development team and Board were really impressed with the marketing strategy and event campaign plan that she created for us. The personas were particularly useful for us – now we can articulate who we want to serve and how to reach them more effectively. There were so many useful recommendations, and overall Bronwyn delivered great value for money. Thanks again, Bronwyn.

    Felicity Crowther
    Executive Director, South Australian Council on Intellectual Disability (SACID)

Do you think we could make a good team?

Let's create a thoughtful and impactful marketing strategy that helps your organisation thrive. Reach out today to start building a marketing plan tailored to your unique needs and goals.

Or send me a message

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